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Archive for December, 2010

Too often niche internet marketing is thought of as websites and blogs that offer information products and services. There are also many niche markets that are being offered physical products and it can be very beneficial for you if you take a look at them to see if you can utilise any of their ideas in your own niche information market.

Scotch whisky is a huge market, but niche down and you have the whole sub genre of malt whisky which is then niched down further into regions and even within those, there are great diiferences in the characteristics of the particular style of whiskies. Read More→

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So you want more and more targeted traffic for your opt in list building efforts? Never forget that once a continuous source of targeted traffic is found, your niche internet business will be able to make great returns for the amount of work you undertake.

Now…creating such targetted traffic is not as challenging as you may envisage. Here are three very effective generators of targetted traffic for you to have a go at. Read More→

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So you have an email marketing list but are you maximising the return for all the effort that you put into it? To establish a great relationship with your email list members, you should ensure that there is a mix of help and knowledge given for free plus also offers of products and services available to buy.

But are you profiting fully from it? It may sound like a strange question but it could be that your list members are very hungry for information and you are not providing it sufficiently. First of all it is extremely important to ensure that you have your own product or service. Oh…and make sure you don’t make the cardinal online marketing sin of offering just one product. You should constantly be developing new products to offer your email list members. Read More→

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The question of how to start an internet business can be answered with one word. Passion. You may ask “is that all there is to it?”. Well…there is a lot more but right at the start before you launch into anything and waste time and effort, you need to seek out and ultise your passion.

“Passion for what?” you ask. It is the passion for the topic or subject that you hold dear. It can be a hobby, pastime or a skill but you have to have a passion for it. “Why do I need to have passion for it?”. Well…I can suggest two very important factors here. Read More→

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The business of info marketing, that is providing searched for information to niche markets is really no different to any other product or service provider. I find that it really does help to stand back for a moment and look at what is going on around you to help focus on effective marketing strategies.

Everyone knows about the television phenomenon “The X Factor”. Whilst it does not really interest me as “entertainment” is does serve to underline a very important marketing message that all info marketers should take heed of and ensure that they are implementing it. Read More→

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One of the most search engine friendly and effective methods to drive targetted traffic to your website is to undertake article marketing. This original piece of content, once published remains on the internet for ever more and should be an essential part of ever online marketers plan.

The most effective method of article marketing is to pick a keyword related to your niche and write an article of between 500 to 700 words in length. The purpose is to highlight a topic, educate and to leave the person reading it wanting to find out more, for them to take action. And that action is to go to your website or blog through a clickable link in your resource box where they will find further information that they are seeking.

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When building and managing an email marketing list it is very important to use a software management system that you can rely on to delver exactly what you want, in the format that you want to the exact people that you are targeting. You can always undertake this yourself but the time used and the regulations that must be complied with, makes this an attractive option. So what do you do?

One of the best regarded email marketing systems available today for information marketers is supplied by Aweber. For a small monthly charge, you can design an opt in box and create all the code required to ensure that those that initially leave their contact details do find their way onto your email list. You can then write timed messages and send them whenever you want that are part of a sequence or send out broadcast messages. Lists can be segmented and messages sent to more than one. Read More→

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Dec
14

Info Marketing? Yes You Can!

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“I would not know where to begin” may be a common thought when info marketing is suggested to them to exploit their expertise and knowledge in a particular niche topic. Just consider the fact that every single person is knowledgable and has useful experience in at least one topic, sometimes many. So why not consider imparting that knowledge and expertise to a hungry market that is more than willing to pay for it to help solve problems and make progress.

The advent of the internet has made the whole process of packaging an info marketing product or service so much easier. Search engines such as Google and catching up quickly, Youtube, are becoming the default port of call for people to search for answers to their particular problems and hurdles. Sometimes it is a one off answer that is being searched for but there is also a huge market for more than that. In every topic you can image, and many more that you did not even know existed, there are people searching every day for more information. It may be to augment their existing knowledge or perhaps to start some new interest. Whatever stage they are at, the demand for knowledge is growing, and growing faster every day. Read More→

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It can be easy to fall into a routine with your online marketing startegy and before you know it you are a fully paid up member of the “me too” marketing brigade. You do the same things, copy others and in fact just ride on their coat tails, completely unimaginative in fact.

You need to appreciate that unless you are in a niche market that you yourself are the authority and dominate with few others providing competition, then you should be working that bit harder to keep ahead of all the other competing websites in your niche. What are you doing to ensure your message is the one that attracts the visitor who is searching for particular information? Read More→

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You could imagine an email list discussion taking place in a kids playground if the central argument was about size. This seemingly be all or end all facet about email lists, particularly amongst those new to online marketing is actually a complete fallacy. The all out total effort to create a huge list may not actually yield the profitable results hoped for.

If someone claimed to have an email list with tens of thousands of members this may sound impressive. But the size is not the crucial factor in determining whether the list is actually profitable for its owner. Just think about this scenario for a moment. You can have a list of 50,000 members and I will have one of 1,000. Your list has been cobbled together as quickly as possible with people signing up and getting a free gift for giving their contact information. They are then marketed to very heavily and in fact do not really have a clue of who runs the website and what they are about. It is just sell sell sell. In fact, it is probably no different to hundreds of lists that are bombarded with sales messages. Read More→

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