Archive for September, 2011
When you are building an online marketing business the one thing you need is for visitors to your website to keep returning. And to do that you need to give them a reason. Short of handing out free money, what other ways can you utilise that can be as effective as giving it all away?
I have pinpointed three things that you should concentrate on and it may well be the case that you are doing this anyway. If not, it is never too late to start and ensure you are doing everything not only to attract tageted traffic but keep them coming back for more. Read More→
It is so important to keep track of your email click through rates to ensure you know which messages are hitting the spot and the ones that are not making the readers take the action you desire. They have found your website, identified with what you have to say and have signed up to your email list.
But many could still not be opening your emails. How about going back to basics and looking at the answers that were the basis for your website and content that attracted them in the first place. Read More→
When you are using videos for online marketing, you will of course be utilising keywords for YouTube in order to get your video indexed both in YouTube and Google. But what you need to be aware of is that by using some specific keywords and phrases, you may in fact be unknowingly heading towards having you account closed down.
Imagine that nightmare scenario, all your videos with links back to your website gone plus also anywhere else these videos have ended up, all bringing targeted traffic over to your website. So what is it that you have to look out for? Read More→
I thought I would give you the most important beginners blogging tips from my own experiences of setting up and marketing information via a blog platform. And amongst all the tips that you will over time come to use, there is one that is so important that it stands out on its own.
If you don’t have a blog as yet, then quite simply…get one. They are probably the fastest and most search engine friendly platform to get a presence on the internet for an info marketer to use or a regular business wanting to ensure they have an online facility for their prospects and customers to reach them. So what gives a blog this accolade? Read More→
When making an online marketing video there is always the chance something may go wrong with the creation side, so in order to reduce the chances of an “oh no” moment later on when you see your video up on YouTube or other video sharing website, make sure you do not make these easy to happen online marketing video mistakes.
These mistakes may seen small but they will have a major factor in the effectiveness or otherwise of your video masterpiece. If the video is to gain exposure and get targeted traffic to your website then make sure it is optimised accordingly. Read More→
Yes economic times are toughyet starting an internet business now is still a great prospect. I read an interesting article that stated the “average” person in the UK starts to worry when their debt reaches a level of £ 9,275 excluding any mortgages. Staggering really when you think there will be a significant people will debts much higher than this amount.
The answer to “what am I going to do to earn some money to pay off this debt and stop the sleepless nights” lies with the internet. Or more particularly, lies with niche online marketing to take advantage of the still high amounts of money being spent on a daily basis on specific niche topic information. Read More→
Every internet business start up should write articles for a number of reasons. Believe me…writing articles is one of the best online promotion strategies you can use to generate targeted tarffic to your website and it is the foundation for a successful email list building strategy. And whilst the priority is traffic generation, articles can do a lot more for the success of your internet start up business.
When you produce content rich and relevant articles, you not only give your website and internet business exposure but also you create a good impression on your prospects. As you increase the amount of articles published, you will build your credibility and establish yourself as an expert, someone of authority in the niche to go to for more information and help. Here are some tips to follow… Read More→
I was reading a feature entitled “what is public domain material” and the various myths that fly about which result in people thinking it is all far too complicated to try and find such material and then how to use it. The reality is quite the reverse and because so few online niche marketers use public domain material, there is a very low demand and use of what can be excellent quality resources.
As long as you know the basic rules and where to look, then the vault that is public domain material is awaiting you. Just find, take and use for your own benefit. And there is a lot of resources that in its day, customers were willing to pay for such information. Read More→
Here is a question…what is the most important factor when you build a website? Is it to get the design and layout right so it conforms to all the pyscological tests or to ensure it is seo formatted correctly with keywords in the tags and title? Well, it’s little bits of a lot of things but there is one overriding aspect of a website that will ultimately determine whether you get the visitor to take the action you want them to take or not.
Before I reveal this crucial build a website tip, I can let you know that if you get it incorrect, you will be immediately writing off over 80% of visitors from taking the action you try and direct them to take. So what is it you ask?
The headline. Short and sweet. If you do not get the headline correct, then you can kiss goodbye to the vast majority of visitors to your website doing anything else but clicking the ”x”. Think about this for a minute…you are looking through a newspaper. Why do you stop and read the item? Is it because the headline caught your attention, aroused curiosity and made you stay on the page and start reading?
Well…that is exactly what your headline on your website should be doing too. What is the one purpose of a headline? To get the reader to read the next part of the text…whether that is a sub headline, saluation or first line of text, or perhaps an introductory video or audio.
Get the headline right and you have just climbed over a huge hurdle. So how can you tell if the headline is correct? Test and test and test again. To get to a headline you think may work you should have written another 99 of them. Yes, that is correct. You should be writing about 100 versions and then slowly start to eliminate them until you have a top ten. Then test, test and test again.
I had the incredible opportunity to spend a weekend course with Ted Nicholas, one of the greatest direct marketers ever and a master of copywriting. What a priviledge and education. And I now understand the importance of getting the headline right.
To find out more of how anyone can build their own website using online video instruction including a free course on copywriting go now to how to build a website
What would you rather have? A niche internet business that focuses on highly specialised narrow sub markets or a general internet business trying to claim a sliver of business in a big market, with lots of differing sub interests all gathered in one huge melting pot? The latter sounds tempting…big market, lots of interests but it often has significant drawbacks for many marketers. No focus and lots of competition.
So what about this niche internet business idea? The market may not appear that big but can yield a significant level of profit. You just have to know where to locate and identify the whereabouts of such niche markets and their small yet very active members and how to market to them effectively. Read More→