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Archive for Social Media

The use of social media is increasing every week not just a means for communication between friends but also as a means for business to raise their awareness in their market and to reach out to prospects and customers. And whilst the likes of Myspace has lost some of its importance, this has been replaced with the corresponding increase in the profile of sites such as Facebook and Twitter.

It all seems to be about Facebook and Twitter but you should not forget the powerful role blogs have, not just with a two way communication with your market but also as an excellent search engine friendly platform. YouTube also is becoming increasingly important as an online search facility in its own right as people are tending to use it to search for information rather than Google. So with so many people and businesses, from beginners to skilled, using such platforms…don’t you think there is a likely demand for “how to” information for people to learn about and use these platforms? Read More→

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There is a secret key to social media online marketing success that anyone using social media platforms, particularly the likes of Facebook must adopt and use as part of their marketing arsenal. Social media provides a fantastic free platform to raise your visibility and interact with those in your target market so you can build a large following of people to build an online marketing business around.

So what is it that you have to do? Well, you are probably already doing it if you use platforms such as Facebook and Twitter on a personal basis… Read More→

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In this post I am going to give you some ideas about how to use social media to research your online market. Whilst you may be using the likes of Facebook, Twitter and LinkedIn to find and communicate with your target audience, you can then undertake some simple steps and take a behind the scenes look at these people who you are connecting with you. By doing this, you can find out a lot about them, their habits, preferences, choices, interests in order to make a bulls eye connection with them.

If you are talking their language, if you seem to anticipate what they like, if you appear as “one of them” then you will make a much faster and deeper connection with them. And once this connection is made, the relationship develops…which makes it so much easier to then make recommendations that they will follow. Read on to find out how to undertake this research… Read More→

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I want to give you a few tips of how to build an online business using Twitter. Now,  before I even startI want to highlight the fact that you can’t build an online info marketing business using Twitter and other social media platforms on their own. You also need to use the proven methods of article marketing, blogging, email marketing, audio and video marketing to reach your target market and build the all important relationship with them…to increase your profile and establish yourself as the go to person, an expert in the particular niche.

With the likes of Twitter, you can reach your target audience really quickly and communicate with them in real time which is great to build the relationship. Yet you need to avoid what most people use Twitter for…talking for talking sake, adding to the incoherent noise that is pretty meaningless. But that is not to say you should use your tweets for the hard sell. Read on to find out how to achieve a happy balance. Read More→

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In the second part of the essential tips for how to create Facebook ads  I am going to talk about the money…that is the time when it comes to how to spend your advertising bucks and by analysing the data, how to measure the effectiveness of your campaign.

So here are two big tips for you to take on board and use for how to create Facebook ads… Read More→

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As using Google Adwords gets more difficult to achieve a decent return on investment, more online marketers are looking at how to create Facebook ads that will achieve good responses in such a highly targeted platform. As ever, there are ways to do this and ways not to do it. Remember, on Facebook people are not there to buy…that is why it is called “social media”. They are there to socially interact.

So you need your advert to “interact” with them rather than it appear as a hard sell. So what should go into the creation of a Facebook ad that will get the best reponse rates? The following are some essential tips… Read More→

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Do you know how to use Facebook as a research tool for your information marketing businesss? Now, I don’t have any time for the complete drivel and inanity that the vast majority of posts on Facebook are made up of (no dear…I have no need to know that you are eating a particular chocolate bar and your new shoes just look great). Complete waste of time…yet it is a goldmine for undertaking research if you happen to be building your own online marketing business.

So how can you cut across all the crap on Facebook and mine the nuggets of pure online marketing gold that you can then use to your own advantage? Remember, nearly everyone using Facebook is not an online marketer and it is incredible the amount of info they freely provide. So just start digging to use this info for the good of your internet business. Read More→

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Niche internet marketing is all about researching for and locating small yet highly motivated groups of people with the same interest and providing for them the help and resources that they need and want. Finding these groups is really quite easy with the opprotunities available for such research on the internet.

Plus also, the creation of social media has established a perfect platform in which to locate such groups. The success of Facebook and Twitter is centered upon people with a similiar interest/taste/viewpoint/belief etc being attracted to joining a group with people who have the same interest in the subject. Now…for an information marketer this is very attractive but not easy to convert… Read More→

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How to use social media for your info marketing business. Simple question is it not or are too many online marketers using it incorrectly to the detriment of their anticipated success? Social media includes the likes of Facebook, Twitter, Linkedin etc and they can be very valuable tools to use…if used in the correct way.

So how should an internet marketing business offering information within a niche market utilise the power of social media/ Before you take any further action, stop and consider this one very very important point. Read More→

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