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Archive for Website Creation

When undertaking the work for creating a website it is so important to ensure that you include all the top copywriting tips that have been proved to work over the years. If you are offering a paid for product or service then you will have to write some sales copy to attract, engage and entice the reader to take them from the point of acknowledging their interest to taking the action and hitting the “buy button”.

So read on to discover what you should be including in your sales copy that will make it hit all the right notes… Read More→

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You can undertake a search for how to create a website plan for beginners and you will find a huge amount of information, a lot of it for free, that will show you how starting from scratch where you can build all different styles of websites fairly easily with having to spend next to nothing up to large sums of money.

Yet the big thing that especially beginners to online marketing should be aware of is that no plan should be set in stone. Whilst a plan can be used for guidance, what the final product looks like may well be somewhat different from what you imagined it to be and the route taken to get there can also divert quite a way from the original plan. Here are my thoughts on this… Read More→

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When you undertake your initial website creation and then change and add to it over time the one thing you must not forget about is that the likes of Google will judge it according to their set criteria and if all the usual boxes are ticked then good for you. But if Google finds that your website raises their concerns, then don’t be surprised to find it far away from the first or second page of the search results.

The top tip to remember when creating and optimising a website and adding to it over a period of time is that it does not pay to be too smart, trying to hoodwink Google into giving you a higher search engine placing than it actually deserves. So what easy and simple things should you do to keep in Google’s good books? Read More→

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What do garden sheds, information marketing and taking action have in common? Put all three together and what can be created is a simple content filled mini website that introduces the visitor to the get started information which is required to build their very own garden shed. Add in a recommendation for a product in order to show them the step by step method for doing just that and in no time at all a simple website is created providing in demand information for a sub niche.

If you ask me was it difficult to do, did it take lots of time and has it had visitors and produced sales? The answers are no, no, yes and yes. Do I know much about designing and building a garden shed? Not much at all…yet that did not stop me providing the very information that a sizeable number of people are searching for. Read on to find out how I did it and how you can do it too in any sub niche you choose… Read More→

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What I have listed below are some important tips  for you to undertake to try and increase the sales from your website. It is often the little changes that you do that can make the big difference. Just remember, it is important to make just one change at a time, then monitor the results.

If there is an improvement then this is your new “control” level…so implement another change. No website sales letter should ever be fixed forever. Keep monitoring it and implement a program of measured changes. Here are 7 Tips for how to increase sales on a website… Read More→

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Here is a question…what is the most important factor when you build a website? Is it to get the design and layout right so it conforms to all the pyscological tests or to ensure it is seo formatted correctly with keywords in the tags and title? Well, it’s little bits of a lot of things but there is one overriding aspect of a website that will ultimately determine whether you get the visitor to take the action you want them to take or not.

Before I reveal this crucial build a website tip, I can let you know that if you get it incorrect, you will be immediately writing off over 80% of visitors from taking the action you try and direct them to take. So what is it you ask?

The headline. Short and sweet. If you do not get the headline correct, then you can kiss goodbye to the vast majority of visitors to your website doing anything else but clicking the ”x”. Think about this for a minute…you are looking through a newspaper. Why do you stop and read the item? Is it because the headline caught your attention, aroused curiosity and made you stay on the page and start reading? 

Well…that is exactly what your headline on your website should be doing too. What is the one purpose of a headline? To get the reader to read the next part of the text…whether that is a sub headline, saluation or first line of text, or perhaps an introductory video or audio.

Get the headline right and you have just climbed over a huge hurdle. So how can you tell if the headline is correct? Test and test and test again. To get to a headline you think may work you should have written another 99 of them. Yes, that is correct. You should be writing about 100 versions and then slowly start to eliminate them until you have a top ten. Then test, test and test again.

I had the incredible opportunity to spend a weekend course with Ted Nicholas, one of the greatest direct marketers ever and a master of copywriting. What a priviledge and education. And I now understand the importance of getting the headline right. 

To find out more of how anyone can build their own website using online video instruction including a free course on copywriting go now to how to build a website

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Here are three big tips for how to make a website search engine friendly. Now when some people here the term seo they either run a mile, fall asleep or quiver with fear. Well, you do not have to do any of these because ensuring your website is liked by the search engines is not difficult…it just take a little time though anyone can do it.  

Now, there are many things you can do for seo and books have been written about it. Rather than get bogged down in lots of tips and technical speak, I have just listed three things that you can do now to ensure your website has the best chance of rising to the top of the search engines in your chosen niche. Read More→

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Here is a big tip for how to create a search engine friendly website that you really should pay attention to. Yes, there are many methods to make a website attractive to the search engines but this one I think is one of the best. And it does not need to involve a lot of extra work but will enhance the importance of your website greatly when spidered by the search engines.

What you need to do is create an article page. Calm down… yes it does involve some work but if you want to achieve anything then the “w” word will be involved. Now, a website is usually a static platform in comparison with a blog which is updated with new content on a regular basis. Read More→

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There is great weight put on it so it is vital you know how to write a great headline for your website. As you are trying to get the visitor who has arrived on your website to take action in some form, the headline is the first thing they will come into contact with. It is your big chance to influence what they do next… get it right by adopting measures that are proven to succeed. 

When your headline includes a promise of a benefit, it is far more likely to grab the attention of the reader and then pull them into the body of the copy of your sales letter. So take a little while to learn how to write a great headline for your website. Read More→

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Recently I was talking to someone about steps for how to make a website. He was building a simple website that was to provide some information to a niche market then recommend an affiliate product to help the reader. I was asked to take a look (me…take a look?..boy, have I progressed!) and give any thoughts that I had.

I won’t go into a long story but I thought it would be advantageous for you to highlight a few points that anyone looking to make a website should bear in mind. Read More→

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