Email Marketing Tips For Offering A Back End ProductBy
Once you have achieved a sale of your front end product, here are some email marketing tips for offering a back end product. Remember, the bigger profits come from selling high priced back end products and services to those who have bought your introductory product and service. Yet what are the most effective ways to try and achieve this without perhaps overselling yourself?
The one factor you need to keep considering in that you do not want to push too hard immediately or you may well annoy them to the point where they put up the metaphorical wall and your subsequent offers just will not be entertained. So here are a few things to keep in mind…
While it is fine to offer a back end or upgrade during the sales process and a customer only special offer immediately after the sale has completed, just make sure your new customer does not feel battered by relentless sales messages. After a sale has taken place, offer no more than two back end/upgrade offers. If they ain’t gonna buy then, then they ain’t gonna buy. Which does not mean that they will not be interested in the future.
In order to use email marketing effectively for a new customer, they should get a thank you email plus also a follow up email asking if they need any help or have any questions about the product or service that they have just bought. It is important that these two emails do not contain any upsell offers. This conveys the message that you care about them and have their best interests at heart.
After two or three days, start to send them further emails, the first one containing a recommendation for a back end product/service that includes a special offer for them as a previous customer. Then over the period of the next couple of months send them out a series of emails, perhaps one to two per week that contain not only back end offers but also helpfull information and tips for them to progress their interests/solve their particular problem.
This is important…the customer will see your emails not as blatant sales pitches but as valuable and helpful messages that identify problems and offering solutions…the exact solutions that they are seeking (if you have done your research properly).
Weave into you series of emails additional solo emails that contain references to current happenings and perhaps offering a brand new product that would be of interest. You can use affiliate or jv products and services for this if you find a very good customer fit from a new product launch.
For more in depth info about how to build your information marketing email list and then build a relationship with members, find the answers in New Power List Building at email marketing course